Semiotics - Sign Symbol Signifier
Visual - Metaphor Metonym Synecdoche
'Work the metaphor every object has the capacity to stand for something other than what is apparent. Work on what it stands for.'
Visual Synecdoche - This term is applied when a part is used to represent the whole, or vice versa. Quite simply , the main subject is substituted for something that is inherently connected to it. This Substitution only works if what the synecdoche represents is universally recognised.
Visual Metaphor - A visual metaphor is used to transfer the meaning from one image to another. Although the images may have no close relationship a metaphor converts an impression about something relatively unfamiliar by drawing a comparison between it and something familiar.
Visual Metonym - A visual metonym is a symbolic image that is used to make reference to something with a more literal meaning. For example a cross might be used to signify the church. By way of association the viewer makes a connection between the image and the intended subject. unlike a visual synecdoche, the two images bear a close relationship, but are not intrinsically linked.
' In trying to separate words from pictures we have to accept that words are 'pictures of letters' ' - David Crow
Think different.
If you're not failing every now and again, it's a sign you're not doing anything very innovative.
Woody Allen
The Anatomy of Type Part 5
"Type is speech made visible"
Legibility&Readability
With a newspaper the first thing you look at it is the name of the paper , the tabloids do this by putting red tops on there text. When text and things are positioned together there harder to read and becoming less visually engaging.
If you can't make it good make it BIG if you can't make it big make it red.
To begin the session we used the words from the pharse "who are you?" and placed the separate words and weights into different arrangements.
What we began to realise was the size, weight and style of the font indicated the pitch, volume or emphasis on a word and began to read them out baring in mind these things. We also listened to our partners say the phrase and visually recorded what words they were putting emphasis on indicated using the bold letters and pitch and volume indicated through size.
Visual Synecdoche - This term is applied when a part is used to represent the whole, or vice versa. Quite simply , the main subject is substituted for something that is inherently connected to it. This Substitution only works if what the synecdoche represents is universally recognised.
Visual Metaphor - A visual metaphor is used to transfer the meaning from one image to another. Although the images may have no close relationship a metaphor converts an impression about something relatively unfamiliar by drawing a comparison between it and something familiar.
Visual Metonym - A visual metonym is a symbolic image that is used to make reference to something with a more literal meaning. For example a cross might be used to signify the church. By way of association the viewer makes a connection between the image and the intended subject. unlike a visual synecdoche, the two images bear a close relationship, but are not intrinsically linked.
' In trying to separate words from pictures we have to accept that words are 'pictures of letters' ' - David Crow
Think different.
If you're not failing every now and again, it's a sign you're not doing anything very innovative.
Woody Allen
The Anatomy of Type Part 5
"Type is speech made visible"
Legibility&Readability
With a newspaper the first thing you look at it is the name of the paper , the tabloids do this by putting red tops on there text. When text and things are positioned together there harder to read and becoming less visually engaging.
If you can't make it good make it BIG if you can't make it big make it red.
To begin the session we used the words from the pharse "who are you?" and placed the separate words and weights into different arrangements.
What we began to realise was the size, weight and style of the font indicated the pitch, volume or emphasis on a word and began to read them out baring in mind these things. We also listened to our partners say the phrase and visually recorded what words they were putting emphasis on indicated using the bold letters and pitch and volume indicated through size.
No comments:
Post a Comment