OUGD503 Responsive: Pitch and propose

OUDG503

RESPONSIVE
PITCH & PROPOSE
Indicative Content

Strategic selection of briefs
Brief analysis and the clarifying of problems in respond to a client centred brief
Brief management.

A range of appropriate material and research

Project Proposals - 10 steps to wringing persuasive project proposals.

1. Set clear aims & Objectives

consider language type and information how they work together to deliver the whole story.

Overall Aims. Specific aims. Objectives

What will the impact be?
Who or what will it impact on?
How will it make an impact?
Outcome
Outcomes
Out puts
First describe your aims......

Aims: Aims are the changes that your project will make o the status quo.
Changes in peoples perceptions
Changes to the way people do things
Political change
Social change
Objectives : Objectives are the methods or the activities by which you plan tot achieve your aims.

What research will you carry out
Where will you go for specialist information
What kind of people will contact to help you along
what expert advice will you need
What processes will be involved
which skills will be evidence
what activities will take place
2. Be smart - The definition of objectives


Specific - Details exactly what needs to be done


Measurable - Achievements can be measured in terms of units or specific success criteria


Achievable - That resources scope and scale are within your capacity


Realistic - The objectives are possible to attain which is important for your motivation
Time bound - The period of time , target dates schedule or timetable is clearly defined.

3.Use words from the brief

4. Justify the need for your proposal

5. Describe your audience

6. Describe your motivations

- What are your goals?

-What are your ambitions?

-What are your success criteria?

-What are your values?

7. Consider the Viewer

- Spell check -

8. Don't be Vague

9. Visualise the ending

-Talk about the ending

10. Assume nothing

- & Question everything