OUGD503 Responsive: Collaboration brief

OUGD503
RESPONSIVE
COLLABORATIVE BRIEF

Eastpak(YCN)

Pros:
social media- apps, website, screen based

Cons:
Target is not clearly defined

Digital media cinema (D&AD)

Pros:
Target audience not specified, more scope. (pro's and cons)
Ambitious and creative
Learn new skills
Interesting and unusual brief

Cons:
Unsure how to use film editing 
No meaning behind it? creating eye candy?
Copyright issues
Main deliverable is a video
How to fill 5 A2 boards on a 25 sec video

WPP- Al Gore (D&AD)

Pros:
Can do more with the brief
More variation and scope with the brief
Chance for Al Gore to see work
Versatile design for different medias

Cons:
Serious, heavy topic, tone needs to be considered
Format must be considered
May not to appeal to younger audiences

Roles:
concept development
Practical Development
project manager
researcher
Photographer

Responsibilities:
Budget
Communication
sticking to deadlines
Research activities
-Research audience
-Subject research
-Primary
-Secondary
-Contextual