Typogateux OUGD405

For the typogateaux brief we got in to groups of 3, we then relayed our research back to each other and brainstormed the most efficient and interesting way of answering the brief.

We used cake mixture and followed the recipe instruction provided on the packet. I invested in a square baking tray so we could get the illustrator logo shape.

We used illustrator to make a large template with the letters 'A & i' for the stencil and cut them out with a scalpel, so that we could use them as guides when cutting the cake in to shape.

I placed the stencil on top of the large square and cut out the letter A from it , it ended up to be more difficult than we first thought and the cake started crumbling once we cut it.

We repeated the process for the letter I which was at lot easier than the A because it was more simple. We covered the large square cake base in marzipan the same as the letters, we should of used icing i think it would of worked better. Although the marzipan worked just as good.

We had to cover the cake twice so it was thick and stayed together well. We use orange food colouring and flavouring to paint the cake orange, making the back darker than the letters to represent the Ai logo.

Over all i think we came up with an interesting approach to the brief. The idea was based on typography and had a further element of graphic design as we made the illustrator adobe logo as inspiration. I think if we were to do this brief again we need to practice our baking skills (thank god it wasn't a taste test) and use coloured icing as apposed to painting orange food dye on to marzipan.