OUGD503 Responsive: F/11 Exhibition Water colour experiments

OUGD503
RESPONSIVE
F/11 EXHIBITION
WATER COLOUR EXPERIMENTS

To add more colour and interest to the design I decided to create some new textures and layers using water colours.


EXPERIMENTS:

    

IN USE:

Although these designs are a lot mrs eye catching i think they are too garish and in your face. The client also prefers a clean, minimal aesthetic, as do I.

These posters work a lot better. The right poster also shows the revised typography choice that the client approved.

I also revised the shape and style of the aperture logo. This logo is a lot stronger than the previous one for a number of reasons. Firstly there is less negative space in the middle of the circle, this makes the poster look more full and less bare. It also helps to show off the colours more. Originally when i showed this design to the client she said she proffered the original design. I told her to show the other people who were exhibiting to see what they thought.

FEEDBACK:

- Second aperture design is stronger

- Try new colours for logo

- Adjust text alignment

This feed back has been really beneficial and will help me improve the design even further.

NEW HUES:

The last design turned out to be the clients favourite. It was my chosen colour too. The colours are more natural and subtle but still eye-catching and bold.

FINAL DESIGN:

This is the final design, as approved by the client. All that is left is the confirmation of the sponsors of the exhibition so that they can be added on to the poster.

This has been a challenging brief at times, but it has put me in good stead for future live briefs. It has taught me the importance of defining a clear brief, with set deliverables and mandatory requirements before embarking on the design process. I think the end result is visually strong and striking. The client is very happy with the design and it is being sent to print later this week. Although this has been a challenging and at times frustrating brief it has also been really exciting and interesting. I can't wait to partake in more live briefs in the future.

OUGD503 Responsive: F/11 Brief rewrite

OUGD503
RESPONSIVE
F/11 EXHIBITION
BRIEF REWRITE

After the confusion and hassle of trying to design for a client with out a clear written brief it has taught me the importance of making sure writing up a brief is the first thing I do.

OUGD503 Responsive: F/11 Exhibition Initial developments

OUGD503
RESPONSIVE
F/11 EXHIBITION

This brief was set by a Sheffield Hallam photography student who is holding an exhibition in sheffield in collaboration with a number of other photography students. 


On contacting the client about what aesthetic she required it became apparent that she wasn't exactly sure what she was looking for so I said I would come up with some resolutions i think could work and feed back to her.

After sending the above to the client she told me that to keep costs down the posters would need to be monochromatic. This was the first time the client had expressed this to me. At this point i started to become aware that she wasn't sure what she was after. After a long detailed talk to fill in the cracks with the brief and after i had conducted more research i felt happier perusing the brief with a greater sense of direction.

The client and I both decided that this poster had the most potential. It also has the strongest and most rational concept. As F/11 is an aperture setting i used a visual representation of a camera shutter. I then went away to develop the concept and imagery further.

At this point the client decided that the posters should in fact be in full colour to be more eye catching. Although it was a change in the brief again, i felt that colour would greater benefit the poster and was happy to try and incorporate it.

These are two of the colour variations I sent to the client. She then had to relay the images back to the other photographers in the exhibition this took over a week and was pretty time consuming. However during that time I decided to develop the posters a lot more. The response for this poster for reasonable, but I my self wasn't happy with the design and new it could be pushed a lot further.