OUGD503 Responsive: F/11 Exhibition Water colour experiments

OUGD503
RESPONSIVE
F/11 EXHIBITION
WATER COLOUR EXPERIMENTS

To add more colour and interest to the design I decided to create some new textures and layers using water colours.


EXPERIMENTS:

    

IN USE:

Although these designs are a lot mrs eye catching i think they are too garish and in your face. The client also prefers a clean, minimal aesthetic, as do I.

These posters work a lot better. The right poster also shows the revised typography choice that the client approved.

I also revised the shape and style of the aperture logo. This logo is a lot stronger than the previous one for a number of reasons. Firstly there is less negative space in the middle of the circle, this makes the poster look more full and less bare. It also helps to show off the colours more. Originally when i showed this design to the client she said she proffered the original design. I told her to show the other people who were exhibiting to see what they thought.

FEEDBACK:

- Second aperture design is stronger

- Try new colours for logo

- Adjust text alignment

This feed back has been really beneficial and will help me improve the design even further.

NEW HUES:

The last design turned out to be the clients favourite. It was my chosen colour too. The colours are more natural and subtle but still eye-catching and bold.

FINAL DESIGN:

This is the final design, as approved by the client. All that is left is the confirmation of the sponsors of the exhibition so that they can be added on to the poster.

This has been a challenging brief at times, but it has put me in good stead for future live briefs. It has taught me the importance of defining a clear brief, with set deliverables and mandatory requirements before embarking on the design process. I think the end result is visually strong and striking. The client is very happy with the design and it is being sent to print later this week. Although this has been a challenging and at times frustrating brief it has also been really exciting and interesting. I can't wait to partake in more live briefs in the future.