OUGD503 Responsive: Collaborative boards

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STUDIO BRIEF 2
COLLABORATIVE

OUGD503 Responsive: Collaborative Submission boards

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COLLABORATIVE
SUBMISSION BOARDS

OUGD503 Responsive: Collaborative photo shoot

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COLLABORATIVE
PHOTOSHOOT

Prior to this evenings photo shoot I had contacted a second year photography student who i know of through a friend,  they said could help us out with camera set up and lighting. On the evening of the shoot the student dropped out and said they couldn't attend. This made it really difficult as I only have a basic level of knowledge with studio photography, never the less I set up the lights and tripod and tried the best I could. Considering the circumstances I think the photos turned out well. I feel the photos could have been a lot more polished and professional but this has taught me that you should always have a back up plan and it is not often wise to entrust such crucial tasks on people who you do not know well. It would have also been wise to book the photography slot earlier in to the brief incase of things out of my hands happening.

A selection of edited images from the shoot:

OUGD503 Responsive: Collaborative Poster design

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COLLABORATIVE 
POSTER DESIGN

OUGD503 Responsive: Collaborative Jigsaw Design

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COLLABORATIVE
JIGSAW DESIGN


Part of the pack was a jigsaw. We created the design on a square format and cut out the design on Danielle's vinyl cutter.

Jigsaw packaging:

For the jigsaw packaging I designed a simple net, the same as the net that will contain the seeds. The seed packet shape will create consistency throughout the range. The scale of this is larger than the seed packet in order to contain all of the puzzle pieces.

OUGD503 Responsive: Collaborative final crit

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FINAL CRIT

OUGD503 Responsive: Collaborative Crit

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COLLABORATIVE

CRIT

The feedback shown below was given by Jake, Joe and Jordan during last weeks session. Overall it was very positive, and the work and concept produced so far seem to work well and give a strong message of what we are trying to achieve through this brief. Several points were raised, in regards to improving elements such as tone of voice.

The main points of action noted from the feedback are as follows:


- Tone of voice on the flash cards/colouring sheets -> too many facts and figures; needs to be re-worded.
- Consider how the information will be received by a young audience.
- Should be aimed at the idea of teaching.
- Re-work logos -> brain logo could be more detailed, and the type based logo should be slightly darker in terms of colour, to avoid losing the type through the white space.
- Consider a different typeface for the body copy on the colouring sheets and flash cards, to lose formality and be more engaging with children.

OUGD503 Responsive: Collaborative Packaging development

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COLLABORATIVE
PACKAGING DEVELOPMENT

As part of my roles it was my jobs to develop the packaging that all of the paraphernalia would be contained in. I started the process by researching in to different forms of packaging. In a conversation with Danielle we decided that the packaging should use a simple net, and allow the designs to speak for them selves. Fred told us the importance of impact boards for submission and how they have to be attention grabbing and sell the concept straight off. I employed the same mentality with the design of the box cover. As it is the first thing the audience will see it must be impactful and seek the message that we are trying to get across.

This is the net that i decided on. It is a simple pizza box design. The proportions of the box are big enough to fit all of our products in. The box base is A4 size as that is the biggest product that will be inside.

This is the design for the lid of the box. It sells the concept with the tag line "Changing the world through the creative minds of the young generation" The logo is also heavily featured. The stock choice for printing is whit card. The white colour really makes the colours of the logo stand out.

To add character to the inside of the box i used a full bleed image of the paper marbling. The colourful design of the box represent opening the creative potentials of the box. I think the colours will also compliment the products of the box too.

OUGD503 Responsive: Collaborative Text book design

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TEXT BOOK DESIGN


As part of the pack i proposed to Danielle that we should create a teachers guide to teaching children about global warming, as well as a student exercise book in order to record their progress. Danielle agreed and i went about designing them.

Teachers guide:

Excercise book: 

OUGD503 Responsive: Collaborative Logo development

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LOGO DEVELOPMENT


As a group Danielle and my self decided once we had created a logo and brand identity the rest of the products would be easier to design as we would have a clear design aesthetic.

Danielle's designs:

My designs:

In the end we decided to go with my logo design, The font used is called black out. I chose this font as it is easy to read yet still has a youthful vide, almost asif it has been hand cut.

Colour developments:

For the next stage of the logo development I decided to overlay some of the marbling we used, i adjusted the hues in photoshop to show a range of options to show to Danielle.

This is the colour that i thought would be most appropriate to the brief. The colours connote nature and eco friendliness. Danielle also agreed with me. We decided on the 2nd logo as our final as it will work across more platforms and is the most eye catching.

OUGD503 Responsive: Collaborative Marble experiments

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MARBLE EXPERIMENTS 

For the design aesthetic we decided on Danielle conducted research in to paper marbling. She found a technique of spraying shaving foam on to a piece of paper, then spreading acrylic ink in to shaving foam and mixing the two using a spoon. The next step is to form a relief print by firmly pressing a fresh piece of paper on top of the mixture. We met up and did some prints, below are the end results. I think these will work really well in our final designs, especially the prints with green and blue earth tones.

        

OUGD503 Responsive: Collaborative brief rewrite

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COLLABORATIVE
REWRITTEN BRIEF

OUGD503 Responsive: Collaborative Target audience

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TARGET AUDIENCE

After meeting up on Friday, we thought it was appropriate at this stage of the brief to select a final target audience, after researching throughout the week on the most appropriate as this would would inform our later design decisions. 

the mind maps created with emphasis on children, and the possible route to target them, for example, through schools. We think there is much scope within this idea for experimentation. We have also collated a list of further research topics to look at over the weekend, before starting ideas and development on Monday.

OUGD503 Responsive: Collaborative Roles and responsibilities.

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ROLES AND RESPONSIBILITIES