BRIEF TITLE:
FLW - Exhibition of the life and works of Frank Lloyd Wright
THE BRIEF:
Create promotional material for an exhibition based on the life and works of famous american architect Frank Lloyd Wright
CONCEPT/PROPOSITION:
Focussing on the architecture and its structure, the design should employ the ethos of Frank Lloyd Wright's design beliefs.
BACKGROUND:
Frank Lloyd Wright is one of the most famous American architects of all time. His working career was often over shadowed by his public turbulent personal life. The exhibition is being held at one of the finest examples of his work the Guggenheim museum.
TARGET AUDIENCE:
PRIMARY - Tourists/visitors
SECONDARY - Professionals/students
OTHER - People of the era that Frank Lloyd Wright practiced architecture
TONE OF VOICE:
Informative and educational yet not exclusively so
CONSIDERATIONS:
How the audience will interact with the exhibition.
How to target audience with out being exclusive.
How will the material produced be viewed and where?
DELIVERABLES:
Printed material - Product and promotion
Screen presence - App proposal and website
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