OUGD503
RESPONSIVE
STUDIO BRIEF 1
D&AD PURDEY'S
Showing posts with label Studio brief 1. Show all posts
Showing posts with label Studio brief 1. Show all posts
Tuesday, 22 April 2014
Monday, 21 April 2014
Monday, 17 March 2014
OUGD503 Responsive: Sheffield uni summer ball Invite
OUGD503
RESPONSIVE
SHEFFIELD UNIVERSITY
SUMMER BALL INVITE
I was contacted by the Sheffield university social secretary and asked to design an invitation for the Mad Hatter themed summer ball. This was a really exciting experience for me as it is the first time I have been contacted by some one who has seen my work online. Capitalising on my mistakes in the F/11 brief that I undertook I made sure I had a clearly defined brief to work with for this project. It made life a lot easier and a lot more straight forward.
CONCEPT:
For this concept I focussed on the queen of hearts and playing cards. The client expressed the design should be classy and understated, rather than loud and obnoxious. I chose the colour scheme as it most fits the concept of Alice in Wonderland and the Queen of hearts.
THE DESIGN:
This is one of my favourite briefs throughout the module so far. It has allowed me to step out side of my comfort zone and try new things. I am really pleased with the end result as is the client who has given me great feedback and said she will definitely be in contact if any other design opportunities arise. This brief has been very straight forward and stress free as opposed to the previous live brief I did.
RESPONSIVE
SHEFFIELD UNIVERSITY
SUMMER BALL INVITE
I was contacted by the Sheffield university social secretary and asked to design an invitation for the Mad Hatter themed summer ball. This was a really exciting experience for me as it is the first time I have been contacted by some one who has seen my work online. Capitalising on my mistakes in the F/11 brief that I undertook I made sure I had a clearly defined brief to work with for this project. It made life a lot easier and a lot more straight forward.
CONCEPT:
For this concept I focussed on the queen of hearts and playing cards. The client expressed the design should be classy and understated, rather than loud and obnoxious. I chose the colour scheme as it most fits the concept of Alice in Wonderland and the Queen of hearts.
THE DESIGN:
These were the first designs that I showed to the client in order to gain feedback. Over all she was happy with the design and said that it fulfilled the brief well. She wanted it to have more character and include illustrations also. This made me slightly nervous as I'm not the best illustrator. She said she was looking for traditional Lewis carol style art work.
VARIATIONS:
I tried a variation of different borders around the card. In the end deciding on the last one. This is the strongest, it frames the information well and doesn't detract from the over all design. The double line also fills the playing card aesthetic the most too.
BACK OF INVITATION:
I decided that the back of the invitation should be very decorative, like a playing card. I started the process by hand drawing a floral pattern. I then scanned it in and live traced it on illustrator using the pen tool.
FINAL DESIGN:
This is one of my favourite briefs throughout the module so far. It has allowed me to step out side of my comfort zone and try new things. I am really pleased with the end result as is the client who has given me great feedback and said she will definitely be in contact if any other design opportunities arise. This brief has been very straight forward and stress free as opposed to the previous live brief I did.
Friday, 14 March 2014
OUGD503 Responsive: Sheffield Summer ball, Brief rewrite
OUGD503
RESPONSIVE
SHEFFIELD UNI SUMMER BALL
BRIEF REWRITE
RESPONSIVE
SHEFFIELD UNI SUMMER BALL
BRIEF REWRITE
Monday, 10 March 2014
OUGD503 Responsive: Purdey's Final Boards and evaluation
OUGD503
RESPONSIVE
PURDEY'S
SUBMISSION BOARDS
THE BRIEF -
This was the D&AD brief that I chose to focus on as my main brief for the responsive modules. The brief was set by Purdey’s to redesign and repackage Purdey’s two energy drinks.
MY RESPONSE -
For my response for this brief I decided to redesign the existing bottles. I opted for a more simple and clean design as opposed to the busy design previously used. This is because the brand wants to portray healthy living and cleanliness of body and mind. Colour choice played a big part in my design decisions. I used a range of natural subtle colours with a soft gradient to connote the brand ethos of health and well being. I created a brand consistency so that the bottles worked as a pair but also had their own individual appearances.
One of the strengths of the final outcome is the end design and the concept behind it. I think a weakness of the brief is the final resolution. To make my chances of winning this competition greater I could have focused on the bottle in situation and ways of portraying the bottle in a 3D format.
EVALUATION-
Over all I am really pleased with this brief. This was one of the briefs that I spent the most time on. However, I didn’t ever have the time to souly devote large periods of time to develop the brief. As a result I don’t think that the end resolution is as well developed as I would have liked.
This brief has taught me a lot about time management and distributing my time evenly between different briefs. As this was one of my first briefs I started I think I have learned lots from it.
RESPONSIVE
PURDEY'S
SUBMISSION BOARDS
THE BRIEF -
This was the D&AD brief that I chose to focus on as my main brief for the responsive modules. The brief was set by Purdey’s to redesign and repackage Purdey’s two energy drinks.
MY RESPONSE -
For my response for this brief I decided to redesign the existing bottles. I opted for a more simple and clean design as opposed to the busy design previously used. This is because the brand wants to portray healthy living and cleanliness of body and mind. Colour choice played a big part in my design decisions. I used a range of natural subtle colours with a soft gradient to connote the brand ethos of health and well being. I created a brand consistency so that the bottles worked as a pair but also had their own individual appearances.
One of the strengths of the final outcome is the end design and the concept behind it. I think a weakness of the brief is the final resolution. To make my chances of winning this competition greater I could have focused on the bottle in situation and ways of portraying the bottle in a 3D format.
EVALUATION-
Over all I am really pleased with this brief. This was one of the briefs that I spent the most time on. However, I didn’t ever have the time to souly devote large periods of time to develop the brief. As a result I don’t think that the end resolution is as well developed as I would have liked.
This brief has taught me a lot about time management and distributing my time evenly between different briefs. As this was one of my first briefs I started I think I have learned lots from it.
Thursday, 6 March 2014
OUGD503 Responsive: Yoke, Dialogue exhibition
OUGD503
RESPONSIVE
YOKE
DIALOGUE EXHIBITION
For this brief I created a number of different designs to submit. One of which was featured in the exhibition.
The first design I focussed on was based on Morse code. I thought this was a good concept, as it was a subtle and different interpretation of the brief. I used illustrator to create vector based shapes of the morse code with the message "morse than meets the eye" underneath.
VARIATIONS:
RESPONSIVE
YOKE
DIALOGUE EXHIBITION
For this brief I created a number of different designs to submit. One of which was featured in the exhibition.
The first design I focussed on was based on Morse code. I thought this was a good concept, as it was a subtle and different interpretation of the brief. I used illustrator to create vector based shapes of the morse code with the message "morse than meets the eye" underneath.
VARIATIONS:
FINAL DESIGN:
OTHER DESIGNS NOT FEATURED:
These two designs share the same concept of communication and dialogue in popular culture and alternative art forms.
Wednesday, 12 February 2014
OUGD503 Responsive: Secret 7" Lorde
OUGD503
RESPONSIVE
SECRET 7"
LORDE
For this brief I focused on specific lyric of the song Team by Lorde “We live in cities you’ll never see on screen, Not very pretty, but we sure know how to run things, Living in ruins of a palace within my dreams” The lyrics conjured up images of Hashima Island. This was the driving force behind the concept and end product.
RESPONSIVE
SECRET 7"
LORDE
For this brief I focused on specific lyric of the song Team by Lorde “We live in cities you’ll never see on screen, Not very pretty, but we sure know how to run things, Living in ruins of a palace within my dreams” The lyrics conjured up images of Hashima Island. This was the driving force behind the concept and end product.
Whilst in suffolk i took a number of photos that I think fit the aesthetic that i am going for. Above are two of the images that i am considering using for the final resolution.
FINAL DESIGN:
I am really pleased with this design, I think it clearly shows the concept that I created. The grainy texture of the cover adds an eery element to the design, this echoes Lorde's haunting voice and gritty lyrics. I think that I maybe could have spent more time developing this design.
Monday, 10 February 2014
Thursday, 6 February 2014
OUGD503 Responsive: Purdey's Crit
OUGD503
RESPONSIVE
PURDEY'S
SUBMISSION BOARD CRIT
RESPONSIVE
PURDEY'S
SUBMISSION BOARD CRIT
This crit on my final design boards was really beneficial and helped me iron out the creases in my final design, and what the judges of D&AD will judge me on. The feedback pointed out a number of different things for me to improve on. Firstly there are a number of grammatical errors that need to be addressed. Secondly it was brought to my attention that the boards over all are to text heavy. The design boards should be mainly image based as the brief requirements state "up to 8 jpeg images". There were also some positives from the crit, The feedback that i received was that the impact board was very strong and caught the viewers attention from the offset. At the end of the session fred brought it to the attention of the group that everyones boards were default "apple mac screen" shaped. I have decided that it would be more beneficial to display the final boards portrait as opposed to landscape as this will allow me to show the bottle design off to its best proportions.
REVISED BOARDS:
Over all i am a lot happier with the revised boards. I think they better visually represent my work at the best format at scale. I think they are eye catching and stand out.
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