OUGD505 Studio brief 2: Ticket design

OUGD505
STUDIO BRIEF 02
TICKET DESIGN

For the ticket design i decided to create 4 different designs based on the target audience I am designing for the categories are; general admissions, professional admissions, OAP admissions and student admissions. There is also relative imagery to go with the tickets.

IMAGES:

This is the image to be used on the professional admission ticket. The image is of an office space with in the Johnson Wax towers. This connotes the specific target audience as the image depicts a professional work space.

This is the image that will be featured on the student admissions ticket, the image depicts Frank Lloyd Wright surrounded by young students, this image suits the target audience well and shows what students can expect to get from the exhibition - information from Frank Lloyd Wright.

The general admissions ticket would be given to tourists and visitors, the main reason this audience will be going to the exhibition is to see the Guggenheim Museum, hence why this photograph will be used on the ticket.

The final OAP admissions ticket is for the people who were around during the era that Frank Lloyd Wright was working. The tongue in cheek concept behind the choice is that it depicts FLW as an old man, but also this group are the people most likely to remember FLW as a person.

I started off by creating the layout and size of the ticket. The size is A5 height. I have purposefully made it this size as the white section will be perforated and will be ripped off when the customer enters the exhibition they will be allowed to keep the image section as a keep sake of their time at the exhibition.

Following the same layout and theme of the posters i added the logo to the design, this is to create brand consistency. I think it works well as it doesn't obstruct the image to the point of un-recognition.

I Next added the relevant information to the ticket using the font Lekton. I left aligned the text for functionality and readability. 

Finally I added the logo and a QR scanner to the right had side of the ticket, This not only evens up the negative space but also adds to the conventions of a ticket of this type. The QR scanner would be scanned to check the authenticity of the ticket before the top half was ripped off and obtained by the cashier at the desk.

FINAL DESIGNS:

PRINT TEST:

(photo to illustrate the scale of the tickets before resizing)

I printed the tickets off at A2 scale. I then realised that the tickets were far too large, they weren't very ergonomical and were too big to fit in pockets, or even bags. As a result to make them more user friendly i scaled them down and re printed them in bulk on A3 paper, these tickets were much better, the idea that the customer could retain the image as memorabilia still worked with out compromising on the scale of them.