OUGD503 Responsive: Secret 7" Lorde

OUGD503
RESPONSIVE
SECRET 7"
LORDE

For this brief I focused on specific lyric of the song Team by Lorde “We live in cities you’ll never see on screen, Not very pretty, but we sure know how to run things, Living in ruins of a palace within my dreams” The lyrics conjured up images of Hashima Island. This was the driving force behind the concept and end product.

Whilst in suffolk i took a number of photos that I think fit the aesthetic that i am going for. Above are two of the images that i am considering using for the final resolution.

FINAL DESIGN:

I am really pleased with this design, I think it clearly shows the concept that I created. The grainy texture of the cover adds an eery element to the design, this echoes Lorde's haunting voice and gritty lyrics. I think that I maybe could have spent more time developing this design.

OUGD503 Responsive: Secret 7" Lorde Brief Rewrite

OUGD503
RESPONSIVE
SECRET 7" LORDE
BRIEF REWRITE

OUGD503 Responsive: Secret 7" Elbow Brief rewrite

OUGD503
RESPONSIVE
SECRET 7" ELBOW
BRIEF REWRITE

OUGD503 Responsive: Secret 7" Elbow

OUGD503
RESPONSIVE
SECRET 7"
ELBOW

The concept behind this brief was to focus on the bar featured on the song. During my research in to the lyrics of the song I found out that the lyrics "There's a hole in my neighbourhood Down which of late I cannot help but fall" refer to a bar in manchester called the temple. The song was written for a close friend of the band that passed he is refered to as "the seldom seen kid"

This image represents the three band members, The red spiral represents the friend they have lost. The spiral also represents the spiral of depression and hurt expressed throughout the song.

FINAL DESIGN:

Over all i am happy with the end resolution. I think it is a conceptual and interpretive representation of the song. I also wanted to created art work for the Vinyl completely different from what Elbow currently have as their art work has a very distinctive style.