OUGD404 Design Principles: Grids and divine proportions

Grids and Divine Proportions.

Before you can apply a grid you must understand what the requirements of the work to be produced. typeface text and illustration print method and paper quality must be conformed beforehand.
thumbnail sketches will make your job of layouts easier and productive. thumbnail sizes should be proportionate to the final design.

Before drawing your sketches consider the number of columns needed. for example, 1 column only for text and illustration gives you a little freedom of layout. 2 columns logically gives you more scope, 1 column for text one column for illustration. 

disadvantages of 6 column system are: Lines of text will be narrow and a small typeface has to be used. However this solely rests on the function that is to be performed.

For statistics, figures, graphs and trend line publications: use 4 columns per page, you can then play with type sizes and position of images, you can also divide columns in to 8, 16 and so on.


Thumbnails and developments in a nut shell.

• make a variety of thumbnails of design/layout

• do  not rely on just on one set of thumbnails

• enlarge a small selection of appropriate thumbnailsby 1:1

• Compare them and select and repeat process until you are confident with the design

Apply type to columns.

• The first line must fit flush to the top limit of the column grid.

• The last line must stand on the bottom limit.

• Keep calm it is difficult to find the final solution the first time round.

• It could mean that your grid field is too high or too low.

DIVIDING THE PAGE-

*Fibonacci sequence ratio 8:13 links to Golden section
1.62 is the golden number 1.62 will never change and get bigger or smaller
Is also know as the Golden Rectangle
Definition - "Golden Rectangle is a rectangle which the ratio of the length to the width is the golden ratio"


Rules of thirds

The concept of the golden ratio can be simplified. The rule of thirds covers the placement of points of interest in a scene. Divide any given image into thirds both horizontialy and vertically. You'll get 9 grids.