Tuesday, 19 February 2013

OUGD404 Design Principles: Canons & grids



A gridded page is much like scaffolding for a building. It is a structure that elements can be organized. A grid will help continuity to be maintained and information digested with flow.



In our last session we were set the task of creating a custom size page using the techniques we had learnt.

3x6cm

Then we had to apply the Van de Graaf canon technique.


Leading

Leading is the distance between the baselines of successive lines of type. The term originated in the days of hand-typesetting, when thin strips of lead were inserted into the formes to increase the vertical distance between lines of type.

Width of a column
Column width is more than just design or format.
It is also based on legibility.

- Overlong text lines tire the eye, as do over short ones.
- Readers find overlong lines strenuous to read. This is because too much energy is spent keeping the horizontal line in sight over a long distance.
- Too short of a line and your eye changes text lines too often.

Wrong column widths lead to.. time and energy wasted.


Margin Proportions

Margins can have a influence on the overall feel of a page of print.
Too small - looks crowded and too full.
Too large - exageration.
Well balanced margins on the sides, head and tail can create an agreeable impression.


Width of a column -
Column widths with 12 point san serif 14 point leading A column is easy to read if it is wide enough to fit in average 10 words per line.





MARGINS
Margins can have a influence on the overall feel of a page of print





When we had learnt about canons, leading, margins etc... we were set the task of sketching some single page layouts with different margin sizes.

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