OUGD503
RESPONSIVE
TASK ONE
As Part of this module you will explore:
- Approaches to the informed and strategic selection of briefs
- Brief analysis and the clarifying of problems in response to a client centred brief
- Brief management
- Project review an documentation
- Presentation
- Roles and responsibilities in relation to individual and collaborative practice
“[Graphic Design is] an ongoing examination/conversation between the dynamics of personal exploration and professional practice” – Matt Owens, Volume one.
In a professional context your individuality and effectiveness as a designer will be measured by the skills you have and more importantly how you apply them. You are viewed through your work, its personality, its tone of voice and creative concerns.
This Brief offers you the opportunity to identify, develop and exploit your own individual design identity within the context of contemporary Graphic Design practice. You will be encouraged to make independent choices regarding the focus of your investigation and appropriate resolution of your ideas.
This Brief offers you the opportunity to identify, develop and exploit your own individual design identity within the context of contemporary Graphic Design practice. You will be encouraged to make independent choices regarding the focus of your investigation and appropriate resolution of your ideas.
Studio 1 Individual practice
- Responsive
- Design process
- 20 credits 24/04/14 deadline 3pm
Module aims:
To enable to students to work cross-course, understand cross-disciplinary approaches work collaboratively or respond to an external event or activity with a significant pedagogic value.
For a programme to respond to the arising needs of a specific group of students at a specific stage of the course.
Work collaboratively or respond to an external event or activity with significant value.
For a programme to respond to the arising.
Indicative content:
- Projects and calibrations.
- As such it may be supported by an online blog
Graphic design is an on going examination/conversation between the dynamics of personal. Exploration and professional practice.
- A minimum of 5 max 10
- Live competition briefs
- Graphic competitions , 99 designs , Design contests
- Collaborative brief 2 between 2 & 4
Evidence for submission
- Blog
- Products , proposal , & presentation boards
- Project report
- Written summative evaluation
Useful resources for me for this task.
Studio task brief 1
- Read module information & studio brief
- Sign up / subscribe / join D & AD , YNC , ISTD
- Explore the content of their websites
- Visit - graphic competitions , 99 designs , design contests website
- Read there terms and conditions
- Select 5 briefs that you are interested in responding to.
- Bring printed copies of each brief to next session
- Write a short description of why you have selected these briefs.
For the first part of the task prior to the studio session I joined D&AD, YCN and 99 Designs
FIRST BRIEF
VIA TALENT HOUSE
It is very simple. We can no longer tolerate "bullfights" in the world, a show full of blood, violence and death, this will never be art.
Speak out! In LOS LEONES NO SON COMO LOS PINTAN® we want to show your talent manifesting against the torture of these animals.
Create a BLT (Below the line) in order to raise awareness about this barbarity and continue eliminating bullfights in more countries. You can submit images or a video.
One winner will receive a 100% scholarship from one of the best creative schools in the world, the Complot in Barcelona, Spain.
CHOICE OF LOS LEONES NO SON COMO LOS PINTAN®
A jury composed of Dan Peisajovich (Principal of Complot, Barcelona, Spain), Pablo Deza (VPC, Litoimagen), and Alejandro L. Cardoso (VPO, Litoimagen) will choose out of the 10 highest voted submissions on Talenthouse the final winner.*
One winner will receive:
- A 100% scholarship of Complot in Barcelona
People's ChoiceThe final winner will be one of the 10 highest voted.*
*The Jury reserves the right to choose a winner from all submissions.
Get Involved
Submit by: October 31, 2013
Vote: November 01, 2013 10am PST - November 11, 2013 10am PST
Winner(s) Announced: November 31, 2013
All phases will take place at 10am PST.
Vote: November 01, 2013 10am PST - November 11, 2013 10am PST
Winner(s) Announced: November 31, 2013
All phases will take place at 10am PST.
Click 'Participate' to review the guidelines and submit your work.
Why I chose this brief: I chose this brief as I like the ethical message that is asked to portray. I think that competitions with an ethical underline allow me to be much more opinionated and show a strong point of view.
BRIEF 2
The Opportunity
Guy Valarino is offering artists, designers and illustrators the chance to design an official, limited edition T-shirt for his upcoming #CouchSurfTour. After successfully completing the first leg of his tour throughout the UK and a few European dates, he has now been invited to perform further dates in Europe and North America, and needs something special to mark the occasion.
The Brief
Think adventure. Think cosy, intimate gig environments. Designers are asked to take inspiration from travel and connections, highlighting the Couchsurfing experience. Use both sides of the T-shirt template provided below and also the logo. One design will be featured and sold through Guy's onlinestore.
The Selection
One design as chosen by Guy will receive:
- 10% of royalties from each T-shirt sale
- Exposure across Guy Valarino's channels
- Name credit on T-shirt
People's Choice
One highest voted winner will receive:
- A limited edition T-shirt with the chosen design
Next Steps
Upload your design to your Talenthouse portfolio and submit here by December 5, 2013.
Deadlines
Launch: October 24, 2013
Submit by: December 5, 2013
Vote: December 6, 2013 - December 11, 2013
Winner(s) Announced: December 18, 2013
Vote: December 6, 2013 - December 11, 2013
Winner(s) Announced: December 18, 2013
All phases of this Creative Invite will take place at 10am PST (6pm GMT).
Click 'Participate' to review the guidelines and submit your T-shirt.
Why I chose this brief: I chose this brief as i think it is very unrestrained, there is a lot of scope to be creative with in this brief. I also think it is a light and simple brief to get my self in to the swing of doing live briefs.
STUDIO 3
This year the Little Help Project has evolved into a new format with a focus on showcasing more designs and offering better opportunities for designers to get their shirts into print. From September 2013 we will be taking submissions for t-shirt designs and on November 1st, ten of the best designs will be displayed on the Little Help Project website. All will be available to buy with each design being printed to order.
This format will be repeated again from April 2014 so we will now have a 6 monthly cycle of new designs and prizes. Also new for this year is a regular series of limited edition collaborations with established t-shirt designers and Little Help Project finalists. We see this initiative as a way of nurturing and growing the t-shirt culture in our part of the world along with giving something back to aspiring designers.
All entries must be original designs that have not been used previously as a t-shirt print or other graphic on any item of clothing. (Original artwork that has been used in print form in other media is acceptable as long as the submitter can prove that it is indeed their original work if needed).
There is no entry fee.
Eligibility
The Little Help Project is open to all emerging t-shirt designers young and old.
Prize
Designers will receive a 12.5% royalty for each shirt sold, with royalties being paid at the end of the contest period.
The shirts will be online for five months until October when we will give one of the designers a cash prize of US $4000. The top designer will be chosen by our team along with an element of public voting on social media.
Why I chose this brief: I chose this brief as i haven't designed a print for a tee shirt yet. I also think it is more light hearted and not as serious as the other briefs.
BRIEF 4
What A Carve Up! by Jonathan Coe
A brilliant noir farce, a dystopian vision of Britain, a family history and the story of an obsession.
Michael is a lonely, rather pathetic writer, obsessed by the film ‘What A Carve Up!’ in which a mad knifeman cuts his way through the inhabitants of a decrepit stately pile as the thunder rages. Inexplicably he is commissioned to write the family history of the Winshaws, an upper class Yorkshire clan whose members have a finger in every establishment pie, from arms dealing to art dealing, from politics to banking to the popular press and factory farming. During his researches Michael realizes that the Winshaws have cast a blight on his life, as they have on Britain. His confidence, his sexual and personal identity begin to reform. In a climax set in the Winshaws’ family seat the novel turns into the film ‘What A Carve Up!’ as a murderous maniac stalks the family and Michael discovers the significance of Shirley Eaton’s lingerie.
‘Big, hilarious, intricate, furious, moving’ Guardian
‘Probably the best English novelist of his generation’ Nick Hornby
‘Everything a novel ought to be: courageous, challenging, funny, sad – and peopled with a fine troupe of characters’ The Times
‘A sustained feat of humour, suspense and polemic, full of twists and ironies’ Hilary Mantel, Sunday Times
The Brief
Your cover design should reflect the richness of Jonathan Coe’s writing to appeal to a contemporary, discerning, literary readership. There are many layers and themes within the book. Read it and discover what the book means to you.
Your cover design needs to include all the cover copy as supplied and be designed to the specified design template (B format, 198mm high x 129mm wide, spine 31mm wide).
What the judges are looking for:
We are looking for a striking cover design that is well executed, has an imaginative concept and clearly places the book for its market. While all elements of the jacket need to work together as a cohesive whole, remember that the front cover must be effective on its own and be eye-catching within a crowded bookshop setting.
The winning design will need to:
- have an imaginative concept and original interpretation of the brief
- be competently executed with strong use of typography
- appeal to a contemporary readership
- show a good understanding of the marketplace
- have a point of difference from the many other book covers it is competing against
Why I chose this brief: I chose this brief as reading is something i am interested in! I am also very interested in the design of penguin book covers.
BRIEF 5:
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