OUGD504
DESIGN FOR PRINT AND WEB
BRIEF REWRITE AND INITIAL IDEAS
THE BRIEF - MUTTON QUAD
CONCEPT/PROPOSITION :
A Typographically themed steak house revolving around the theme of 'different types' With the use of order forms the customer will be able to hand pick their meal specifically to cater to their taste buds.
BACKGROUND:
The restaurant takes the restraints out of ordering by giving the choice back to the customer.
TARGET AUDIENCE
Young professionals with disposable incomes. Specifically couples or big groups.
MANDATORY REQUIREMENTS
Branding and promotional material for the restaurant.
TARGET AUDIENCE
Young professionals with disposable incomes. Specifically couples or big groups.
MANDATORY REQUIREMENTS
Branding and promotional material for the restaurant.
TONE OF VOICE
The tone of voice will be relaxed and inviting. The restaurant is supposed to be somewhere to socialise and relax, there for an informal friendly tone of voice will mimic this.
DELIVERABLES
Branding material for new restaurant, printed examples, mock ups and mock up website.
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