OUGD404 Design Principles: An Introduction To Type: Part One

The Anatomy of Type

What is the difference between a rule and a principle?
Rule - Can't be broken Principle - Can be explored and challenged

You would fine the following on :- 

• Stone - gravestones , walls
• Sable - oriental , brush
• Bone - quill
• Wood 
• Lead - letter press
• Silicone - digital 

For a previous task we were assigned to collect 5 different typefaces from illustrator or photoshop from the university macs A4 scale in upper and lower case, in groups we then had to arrange them in to categories, these are the categories that we chose.

• Script
• Typewriter
• Modernist
• Transitional
• Contemporary/ Digital

We then split the same typefaces into categories involving method and time of production:

• Stone
• Sable
• Bone
• Wood
• Lead
• Silicone 

The next task was to swap our original typefaces with the person sitting next to us. The task to follow was to identify all the typefaces using a website called 'Identifont'.

ITC American Typewriter - Joel Kaden & Tony Stan (1974)

Impact - Geoffrey Lee (1965)

ITC Bauhaus Heavy - Edward Benguiat & Victor Caruso (1975)

ITC Bauhaus was designed by Ed Benguiat and Victor Caruso in 1975. Inheriting the simple geometric shapes and monotone stroke weights of Herbert Bayer's universal, it includes separate upper and lower case characters. 5 weights of roman fonts were made for this family. Unlike the earlier ITC Ronda, it includes open end stroke at places where counters would be created.

Bauhaus Heavy was originally intended to be a display-only design and was accompanied by Bauhaus Outline. With the advent of digital technology, the Outline version was dropped from the family, while the Bauhaus Heavy was made part of the now text/display offering.

Under Adobe's development, the font family supports ISO-Adobe character set for the PostScript version. In OpenType Std version, it supports Adobe Western 2 character set.

Monotype also sold versions that includes Cyrillic or Central European characters.

The font was also named 'Geometric 752' by Bitstream, 'BH' by Itek.