OUGD404 Design Principles: Type and character

• Trial & Error - Testing

''Type is speech made visable"

• Industrial revolution, before the storytellers-Camp fires oral tradition. We use different oral dynamics when we speak - accents.
• Different layouts & characters. If we didn't have different characteristics we would only have the type Gutenberg created on the printing press

• Font                                  Serif
• Typeface                           Sans Serif
• Font family                        Script
• Weight                              Blackletter
• Stroke                               Display
• Uppercase/Lowercase        Monotype
• tracking                          
• Kerning                             (Symbol)

• Typeface - A collection of characters letters , numbers , symbols , punctuation , etc. Which have the same distinct design.
• Font- Physical means used to create a typeface, computer code , linthopgraphics , metal or wood cut.
• Multiple weights give you a typeface.
• Font - same stoke same weight.

We only had one type rom the font when putting them into groups we compared them by the list on the board.

Light/italic

Regular/italic

bold italic

ultra-bold condensed

• Gothic - stripped down simple
• Romen fonts are the serif fonts - carved stone (type writer font still referred to as serif)
• Block Font - headings, headlines , width boldness short sentences.
• Script font- fluent style, handwritten.

We put them into new groups. GOTHIC , BLOCK , ROMAN , SCRIPT - The problem with this was theres a fine line between some of the groups eg. Gothic & Block.

• You can have a black gothic and a block script.

Legibility & Readability

• Led tracking & Kerning .. It was used to put a gap between the letters in the printing press.
• What makes a font readable - leading size , in-between & around.

'Accdroing to a reseacrh at Cmabridge Unrveisity, it dseon't matter in waht odrer the lteters in a wrod are. The olny iaportmnt tihng is taht the fisrt and lsat lteter be in the rihgt plcae.The rset can be a ttoal mses and you can slitl raed it wuthoit prlboem. Tihs is bceause the huamn mnid deos not raed eevry leettr by iteslf, but the wrod as a whole.'

Legibility Is the degree to which glyphs (individual characters) in text are understandable or recognisable based on appearance.

Readability Is the ease in which text can be read and understood. It is an influenced by line length , primary, secondary , leading justification , typestyle , kerning tracking point size ect.

Tracking, the space between the letters kerning is the opposite. To much kerning becomes un-readable.

Fundamental knowing how fonts work and being able to recongise.

Rule: no more than 3 fonts