Message and Delivery: Mail Shot

For this brief i started by creating a few thumbnails, i knew what i wanted to end up with and the information i wanted to portray, so i focussed on ways to  deliver and layout that information. I decided that my mail shot would have the purpose of informing and warning the receiver of the L'Aquila earthquake scientists. I also decided early on that in addition to the information i wanted to create some form of badge or sticker to help spread awareness to the general public and hit a wider audience, almost like a snowball effect.

Here are some of the proposed formats and layouts of the mail shot. I knew from the start that I want the envelope to be part of the design, to fold out or develop in to the mail shot its self:

Nets:

 This is the layout i decided to go for, It will fold out to develop a poster design that people can pin up to spread awareness.

Final design developments:

Inside of mailshot:

I relayed the information of my poster on to the mail shot poster. I added some more information as I think people spend more time reading a mail shot than a poster. I also added a hashtag, social networking has become a huge part of communication, therefore utilising the tagging system on twitter is a great way to spread a message. Campaigns to raise awareness recently have used social networking sites to gain global recognition, such is the case of the 'find Kony 2012' campaign.

As there was no restriction on type and image for this brief i added a faint silhouette of italy to the background. This not only adds context and message to the information. But also adds visual interest. As well as adding new texture and deeper dynamic.

Front design:

Back design:

Sticker design:

I am pleased with this sticker design. I like the bold use of colours. The bright red is really eye catching and attention drawing. 

Because of the success of the sticker and its bold eye catching nature i decided to include the design on to the front of the envelope. I think it makes the envelope much more eye-catching and interesting. I think that people would be more likely interested to read the mail-shot. with the more eye-catching envelope.

Final design of the envelope stitched together:

Mailing list:

Ideally i would want to send out my mail shots nationally to the general public. Or to different science communities. Sending to politicians could all so be a good idea as they are in the public eye. Sending the mail shot to the media would also be a good way to spread the message.