OUGD505 Build a brand: Group task

OUGD505
BUILD A BRAND
GROUP TASK

Today we were put into groups of three to work in. I worked with Lizzy and Laura. We were given a word to work with, our word was 'fencer'. With this word we had to create our own brand. The word can be perceived in two different ways, it can relate to the fencing sport as well as someone who builds fences. 

All of the thought processes below are fairly self explanatory. During the time we were talking about what we were going to create and what route to go down, Lorraine came over and had a chat with us. She knew quite a lot about fences and everything we may need to consider. At this stage we had decided that we were going to focus on building fences as opposed to the sport. When Lorraine spoke to us though, it made us think differently as we don't have the time to research into it in too much depth in one day. 

This made us think differently about the brief and consider our options on a wider scale. We didn't want to just brand a company who simply builds fences, but instead wanted to create something unique and memorable, giving people a reason to choose us rather than every other fencing company out there that already exists.

We had a little think about possible straplines we could include. This was quite challenging and we came up with quite a few in conversation that were quite cheesy and not really suitable. We decided that we should think of a name for our brand before doing this. 

We discussed our potential brand ethics and talked about whether we should be a high end brand or whether we should be a family run business. This will determine our branding quite considerably. 

We then had an idea to create a brand which encompasses the idea of creating pieces for the garden which include fencing parts. We thought about how we could advertise ourselves and what products we would sell to our target audience. We decided that we should provide a range of products for our audience to choose from, depending on their situation and location.

We would be targeting people that live in the city who don't have much of a garden space. They would only have a small balcony space and so all of the products would have to be a suitable size, so that they don't take up too much room. 

When we were trying to think about possible names for our brand, we considered a wide range of possibilities. We considered gardening terms and came up with the idea of 'cultivate' which means to improve and prepare land. We all felt happy with this idea and so we decided to use it for our branding. 

We then spent an hour to produce some logo ideas individually. 

Below are all of the developed logo ideas. Although we all quite liked the idea of incorporating a plant/fence into the design, it just wasn't practical and looked a bit too fussy. We wanted to produce a logo which is quite contemporary and clean. 

I then collected some imagery. One to give us all inspiration and two to involve in our end presentation.

Below is all of our development and mock ups to include in our presentation explaining our brand. I designed the layout of the website along with laura. The gridded structure is to emulate the building of the wall. With the logo placed vertically to show the construction of the living fences.