Tuesday, 22 April 2014

OUGD505 Studio Brief 2: Crit

OUGD505
STUDIO BRIEF 2
CRIT

Question asked: 

Does the monochromatic colour theme work? is it eye catching enough?

Is the logo strong? any suggested changes.











Feed back:

I believe that adding a contrasting colour would make it more visually impacting, however this does depend on the stock.

The logo is good in respect to the context and execution the gaps feel a bit too big between the letters however, so maybe try making them a bit closer.

If you use a colour and then that kind of exposed binding use that colour for it so they work together in design and structure.



The monochromatic colour scheme works well, i think adding a colour would be distracting. However the colour would work best with the binding so if you only used that one colour it would still have a high impact. this chosen colour could be pushed through in to your exhibition for signage and promo material allows you to create a more diverse and eye catching piece rather than leaving it monochrome.

Yes I agree with previous comment about the gaps being too far apart, however the concept of the logo is well suited to the structures, good job!



Monochrome is classic but using a bright colour subtly would make it pop more, could use it in signage, binding etc not necessarily ink.

I like the logo as it works well with or with out the text underneath,

I love colour so i think that just one strong colour would really compliment the monochrome scheme.



I think that the logo needs a little something more.

It looks really professional, love the monochrome theme

Logo looks really good at large scale

I think you should consider all types of branding mockups to show case your work, try open brand for bus stops etc.


I think that monochrome works really well as it looks clean, minimal and structured reflecting on Wrights architectural style . You could 

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