OUGD505 Studio brief 2: What do I still need to learn?

OUGD505
STUDIO BRIEF 02
WHAT DO I STILL NEED TO LEARN?

In todays session we were set the challenge of asking our selves questions about the module and brief, it was a really beneficial task to help refocus my design process and help motivate me to get the work finished.


What do I still need to learn?

-How to self evaluate more effectively

-After effect skills

-How to be more efficient with my time management

-How to screen print with out guidance


Who is my audience and how will they interact?

PRIMARY - Architect entusiasts - They will engage with the exhibition on a highly intellectual level, they will want to see facts and figures. They will also expect a lot of jargon and Architect industry terms.

SECONDARY - Tourists and visitors - They will have lots disposable income and holiday spending monet, they are most likely looking for souvenirs and memorabilia to remember their trip by

OTHER - The nostalgics (people of the era when FLW was active) - This group will interact with the exhibition on a historical level, They will be interested in historical context as well as lots of imagery and dates and times.


What products could be?

-Tickets

-Promotional material (posters, banners, billboards)

-Lanyard

-Picture books

-Postcards

-Display posters

-Tote bags


What do I not know about the project?

-Stock choice

-Full range of products

-Narrowed target audience

-Colour choices

-What products are essential, which are extras


What is important about the brief?

-Place of exhibition

-Informative tone

-Promo material

-Aim and purpose of the exhibition


What has become important about the brief?

-Target audience

-Online presence

-Concept


REWRITING THE BRIEF:

I next set about refining my brief and illuminating the unneeded and unnecessary information

BRIEF TITLE: 

FLW - Exhibition of the life and works of Frank Lloyd Wright

THE BRIEF:

Create promotional material for an exhibition based on the life and works of famous american architect Frank Lloyd Wright

CONCEPT/PROPOSITION:

Focussing on the architecture and its structure, the design should employ the ethos of Frank Lloyd Wright's design beliefs.

BACKGROUND:

Frank Lloyd Wright is one of the most famous American architects of all time. His working career was often over shadowed by his public turbulent personal life. The exhibition is being held at one of the finest examples of his work the Guggenheim museum. 

TARGET AUDIENCE:

PRIMARY - Tourists/visitors
SECONDARY - Professionals/students
OTHER - People of the era that Frank Lloyd Wright practiced architecture

TONE OF VOICE:

Informative and educational yet not exclusively so 

CONSIDERATIONS:

How the audience will interact with the exhibition.
How to target audience with out being exclusive.
How will the material produced be viewed and where?

DELIVERABLES:

Printed material - Product and promotion
Screen presence - App proposal and website