OUGD503 Responsive: Collaborative brief selection

OUGD503
COLLABORATIVE
BRIEF SELECTION

After deciding on a brief to carry out as our collaborative brief, we tried to identify our strengths and roles for  the brief. When we have made a plan of action, we can further break down roles and responsibilities for certain areas of work to be undertaken.

OUGD503 Responsive: Collaboration brief

OUGD503
RESPONSIVE
COLLABORATIVE BRIEF

Eastpak(YCN)

Pros:
social media- apps, website, screen based

Cons:
Target is not clearly defined

Digital media cinema (D&AD)

Pros:
Target audience not specified, more scope. (pro's and cons)
Ambitious and creative
Learn new skills
Interesting and unusual brief

Cons:
Unsure how to use film editing 
No meaning behind it? creating eye candy?
Copyright issues
Main deliverable is a video
How to fill 5 A2 boards on a 25 sec video

WPP- Al Gore (D&AD)

Pros:
Can do more with the brief
More variation and scope with the brief
Chance for Al Gore to see work
Versatile design for different medias

Cons:
Serious, heavy topic, tone needs to be considered
Format must be considered
May not to appeal to younger audiences

Roles:
concept development
Practical Development
project manager
researcher
Photographer

Responsibilities:
Budget
Communication
sticking to deadlines
Research activities
-Research audience
-Subject research
-Primary
-Secondary
-Contextual

OUGD505: Typography Workshop 1

OUGD505
TYPOGRAPHY WORKSHOP

Worked in industry for 10 years

Hand set type
Letraset
Photosetting

1982 first time worked with computer for typography

Page maker

Revolution of type- Gutenberg press 1452 

Before, all books were hand written by monks

After anyone with differing opinions could publish a book, this caused a social revolution.

Over the past 20 years a new revolution has taken place, because of the internet. The internet enables everyone to get their message across virtually for free.

We were first asked to create a

William Massey

Classification of type:

Lino type

Old face

Transitional

Modern face

Slab serif

Decorative and display

Script and brush

Black letter and broken

Description:

Catherine Dixon

Source

-Decorative pictorial

-Handwritten

-Roman

-Nineteenth century vernacular

Formal attributes

-Construction

-Shape

-Proportions

-Modelling

-Weight

-Termination

-Key characters

-Decoration

Pattern

All typeface on computer are made for print, because we are used to them, much like the use of black letter and the Gutenberg press.

Kitchen fitter

OUGD505: Time management workshop

OUGD505
TIME MANAGEMENT 
WORKSHOP

For todays session we were set the task of creating a calendar and planning our time for the new brief. I created a digital frame and left the boxes clear so that I could write the relevant information I needed. I decided to create plans for 2 months at a time, so not to bombard my self with the amount of work I have to do.

This task was really useful of me, I find it hard to make the most of my time and often feel daunted by the amount of work I have to do, breaking it down in to manageable chunks. Breaking down the work also makes it seem more manageable and having personal targets to meet will help me manage the work load. As a visual learner it will really help me to be able to visualise what I have to do and when I need to do it by.

OUGD505: Design board Workshop

OUGD505

DESIGN BOARD WORKSHOP

This workshop was a crit on our concept boards that we had produced in preparation to the task this morning. We also brought our design boards from previous modules. The point of the session was to strengthen our boards and make them the best they could be. We sat in groups around a table.

The first stage of the session was addressing what should and shouldn't be involved in design boards.

What should be on design boards:  

- Board numbers

- Final outcomes

- High resolution images

- Consistent layout

What shouldn't be on design boards:

- Initial sketches (when not appropriate)

- 1st person e.g. I chose this because..

- Spelling mistakes

- Food stains, water marks, creases

- Print problems/ print resolution

- Too much text (TLDR)

- Scrapbook (Too little to no text on boards)

We were then told to swap design boards and crit each other, paying particular attention to spelling mistakes, grammar, layout and the lists above.

Some of the general feed back that I got across all of my boards was the lack of page numbers, page numbers are instrumental in helping a designer to sell the message efficiently. The lack of page meant that it was tricky for people to navigate between boards, it also meant that people often saw the final product before understanding the concept.

OUGD503 Responsive: Secret 7" Elbow Brief rewrite

OUGD503
RESPONSIVE
SECRET 7" ELBOW
BRIEF REWRITE

OUGD503 Responsive: Secret 7" Elbow

OUGD503
RESPONSIVE
SECRET 7"
ELBOW

The concept behind this brief was to focus on the bar featured on the song. During my research in to the lyrics of the song I found out that the lyrics "There's a hole in my neighbourhood Down which of late I cannot help but fall" refer to a bar in manchester called the temple. The song was written for a close friend of the band that passed he is refered to as "the seldom seen kid"

This image represents the three band members, The red spiral represents the friend they have lost. The spiral also represents the spiral of depression and hurt expressed throughout the song.

FINAL DESIGN:

Over all i am happy with the end resolution. I think it is a conceptual and interpretive representation of the song. I also wanted to created art work for the Vinyl completely different from what Elbow currently have as their art work has a very distinctive style.