OUGD505 studio brief 2: Final Crit

OUGD505
STUDIO BRIEF 2
FINAL CRIT

DESIGN BOARDS

FEEDBACK

Q. How can the range be taken further?

Placards for work at exhibition 

Way finding 

Online presence +1

These are all really easy things to mock up.

OUGD505 Research book: Packaging

OUGD505
STUDIO BRIEF 01
RESEARCH BOOK
PACKAGING

Originally i had struggled to come up with an idea for the packaging of my research book, as it seems contradictory to package a book about modernism, as it goes against the rules of modernism. So i decided to make packaging that looked like it wasn't there. 

I started off creating this net, it is in the style of a book jacket with a pocket to hold the book in place.

I used the front and back cover of the book as the front and back cover of the packaging to create a seamless look, asif the packaging is actually the book its self.

Next I added the front cover image to the inside pocket of the packaging, this is the part that will contain the book, I measured the image so that it will align with the cove of the book image inside.

Dimensions: 

Dimensions - A5 , Width - 148 mm , Breadth - 11mm , height - 208mm

Unfortunately after printing the packaging i realised that it wasn't big enough to fit the book in so i changed the dimensions.

Corrected dimensions - A5, Width - 150mm , Breadth - 12mm, Height - 210mm

The second print fitted the book in perfectly.

OUGD505 Research book: Binding

OUGD505
RESEARCH BOOK
BINDING

I decided on an exposed perfect bind for my book, The bind suits the theme of the book, it shows the use of materials is very tactile and also sturdy. The bind was relatively simple to do, and luckily went right first time.

Firstly I put the pages in a press, sandwiched between 2 pieces of mount board for protection. 

I then applied a thin layer of pva glue over the seam and placed a strip of gauze over it. I left it to dry for 30 minutes.

After 30 minutes I then applied another layer of PVA glue to the gauze. This time i left the glue for an hour before covering it with a final layer.

Once the glue had completely solidified i removed it from the press and trimmed off the excess gauze using a sharp scalpel.

OUGD505 Studio brief 2: Ticket design

OUGD505
STUDIO BRIEF 02
TICKET DESIGN

For the ticket design i decided to create 4 different designs based on the target audience I am designing for the categories are; general admissions, professional admissions, OAP admissions and student admissions. There is also relative imagery to go with the tickets.

IMAGES:

This is the image to be used on the professional admission ticket. The image is of an office space with in the Johnson Wax towers. This connotes the specific target audience as the image depicts a professional work space.

This is the image that will be featured on the student admissions ticket, the image depicts Frank Lloyd Wright surrounded by young students, this image suits the target audience well and shows what students can expect to get from the exhibition - information from Frank Lloyd Wright.

The general admissions ticket would be given to tourists and visitors, the main reason this audience will be going to the exhibition is to see the Guggenheim Museum, hence why this photograph will be used on the ticket.

The final OAP admissions ticket is for the people who were around during the era that Frank Lloyd Wright was working. The tongue in cheek concept behind the choice is that it depicts FLW as an old man, but also this group are the people most likely to remember FLW as a person.

I started off by creating the layout and size of the ticket. The size is A5 height. I have purposefully made it this size as the white section will be perforated and will be ripped off when the customer enters the exhibition they will be allowed to keep the image section as a keep sake of their time at the exhibition.

Following the same layout and theme of the posters i added the logo to the design, this is to create brand consistency. I think it works well as it doesn't obstruct the image to the point of un-recognition.

I Next added the relevant information to the ticket using the font Lekton. I left aligned the text for functionality and readability. 

Finally I added the logo and a QR scanner to the right had side of the ticket, This not only evens up the negative space but also adds to the conventions of a ticket of this type. The QR scanner would be scanned to check the authenticity of the ticket before the top half was ripped off and obtained by the cashier at the desk.

FINAL DESIGNS:

PRINT TEST:

(photo to illustrate the scale of the tickets before resizing)

I printed the tickets off at A2 scale. I then realised that the tickets were far too large, they weren't very ergonomical and were too big to fit in pockets, or even bags. As a result to make them more user friendly i scaled them down and re printed them in bulk on A3 paper, these tickets were much better, the idea that the customer could retain the image as memorabilia still worked with out compromising on the scale of them.

OUGD505 Studio brief 2: poster design

OUGD505
STUDIO BRIEF 02
POSTER DESIGN

For the poster I wanted to include different imagery of both Frank Lloyd Wright and his work. I started the process by sourcing the images I wanted to use and converting them to black and white.


FRANK LLOYD WRIGHT:

JOHNSON WAX TOWER:

GUGGENHEIM MUSEUM:

FALLING WATER:

Next I created an Illustrator document A3 scale and started the design. I played around with the layout of the text over lay of the poster, below are the results.

I think the final image is the most eye catching, due to the muted colour scheme the logo is recognisable and bold, but not in your face and garish, I can now go on and produce more posters using this structure.