OUGD503: Responsive- Session 1

OUGD503
RESPONSIVE
SESSION ONE

MODULE BRIEFS:

Studio Brief 1 - Individual
Studio Brief 2 - Collaborative
Studio Brief 3 - Reports

MODULE BASICS:

• Ongoing documentation
• Document everything
• Work on a minimum of 5 briefs
• Substantial briefs, as well as shorter briefs
• Opportunity to challenge self
• Mixture of live and competition briefs

WHAT I WANT TO GET OUT OF THE MODULE?

• Stronger time management/discipline
• Self confidence
• Professional standard work
• Understanding of industry
• Strongest area of discipline e.g. Branding
• Have work recognised
• How to deal with clients/ Professionalism
• Effectively contribute to collaborative briefs
• Distribution of time evenly
• Apply learnt skills to real live briefs
• How to avoid being exploited
• brief analysis
• Creative compromise
• Portfolio development
• Contacts and opportunities

WHY ARE LIVE/COMPETITION BRIEFS USEFUL?

• Help to build confidence
• Platform to show talent
• Make industry connections
• Help you become more professional
• Scope to try new things
• Find where you fit in with in the industry
• Real world bench marking
• Professional responsibility

We then looked at the briefs that we had brought in and had to explain why we had chosen them, some of the reasons I chose were, Ethical reasons, general interests and trying out new skills and challenging my self. When we fed back to the class people had picked reasons that i hadn't considered.

CLASS DISCUSSION OF REASONS BRIEFS WERE CHOSEN:

• Straight forward briefs
• Short time scale
• Outside comfort zone
• Free to enter
• Prize money
• Best that were available
• Creative freedom

Next we split off in to small groups and had to do a brief analysis of one of the previous years YCN briefs. My group were looking at the Experian brief.

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WHAT IS THE PROBLEM?

Make students - young adults aware of credit scores
What is the brief asking you to do about it?

Raise awareness through a animation, video and storyboards
What is the brief trying to achieve?

Good credit scores amongst young people

WHO WILL BENEFIT?

Experian will benefit and the target audience

WHAT IS THE MESSAGE?

To persuade and motivate people to get a credit score.

WHO IS THE AUDIENCE?

18-24 year old, male and females

CAN YOU FORESEE ANY PROBLEMS WITH THIS?

Dull topic, not relevant to target audience, tone of voice