OUGD503 Responsive: Session 2 rewriting and reworking the brief

OUGD503
RESPONSIVE
SESSION 2
REWRITING AND REWORKING THE BRIEF

In this session we were asked a number of questions regarding the brief and challenged to rethink the briefs audience.

What are the 5 most important words of the brief?

Packaging
Opaque
Natural
Energy
Rejuvenate

What are the 5 most important considerations?

Products must interact
light blocking packaging
packaging development
Imagination

Who is the audience?
Fit and healthy young adults interested in living a healthy life style.

Who should the audience be?
People with disposable income, who like to pay more for well packaged design.

Who could the audience be?
The audience could be young professionals, because they are people who would benefit the most from the drink, aim to draw the buyer in based on the packaging of the design.

What do they do?
Young professionals working long hours, disposable income to buy expensive products. interest in health and fitness but not always have the time to do so.

Where do they go?
City dwellers, interested in eating at independent coffee houses and bars. Buying food and drink from delis and small shops as opposed to supermarkets. Will spend more for higher quality.

What do the want to be?
Healthy and fit, perceived by others as "trendy" and care about others opinions on them. Ethical and alternative.