WHY HAVE YOU CHOSEN THIS BRIEF?
Because I would like to challenge my self by working with packaging design. It's a weaker area for me that i would like to improve. I also think there is a lot of scope to improve the design.
WHAT DO YOU WANT TO GET OUT OF IT?
As i said above, I would like to improve my skills when designing packaging. I also think it was the most suited for me from the D&AD briefs available.
WHAT DO YOU WANT TO PRODUCE, MAKE, DO, IN RESPONSE TO THIS BRIEF?
I would like to make a new label and packaging. I would also like to update the logo and typography as well as proposing posters, leaflets to advertise the drink.
WHAT DO YOU NEED TO PRODUCE, MAKE DO, IN RESPONSE TO THIS BRIEF?
Two new pack formats for Purdey's, covering both graphics and structure for Purdey's rejuvinate and natural energy drink.
WHAT IS THE PROBLEM?
With the belief that wellness is a state of mind as much as a physical state, Purdey's has developed a loyal following among those who seek balance and sustainability in the way they choose to live. The problem is therefore to produce packaging designs which promote Purdey's as a brand and allow them to become more well known, but at the same time make sure they still have loyal followers.
WHAT IS THE BRIEF ASKING YOU TO DO ABOUT IT?
The brief is asking us to create packaging designs which portray wellness and good health, but at the same time, without losing curiosity of the brand.
WHAT IS THE BRIEF TRYING TO ACHIEVE?
More exposure, and a new innovative design which appeals to a new audience as well as keeping the existing.
WHO WILL BENEFIT?
The loyal followers who are active and on the go individuals.
WHAT IS THE MESSAGE?
Part of Purdey’s appeal lies in its idiosyncratic nature; so it is important that this is portrayed within my designs.
WHO IS THE AUDIENCE?
The loyal followers as well as those who are perhaps more health conscious.
HOW WILL THE MESSAGE BE DELIVERED?
Through how attractive and successful the packaging is.
CAN YOU FORESEE ANY PROBLEMS WITH THE BRIEF?
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